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A package from a friend arrived on my doorstep today:

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Drinking Dens: BrewDog Camden

The bright blue sign of BrewDog is a beacon in the beer wasteland that is Camden: this part of London has been crying for a good beer bar for a long time. And in December of last year, those cries were answered. This is not your average pub, though, and it is doubtful if the BrewDog gang would even consider “pub” an appropriate word to describe their venues. There are no hand pumps, keg beer only, all dispensed via slick-looking branded black tubes. The interior is very du jour, with spartan cafeteria-style furniture and naked brick walls, plus of course the ubiquitious BrewDog branding. You’ll either love it or hate it – and I love it, as it gives the place an instant identity, a recognizable feel, a vibe, if you will. BrewDog Camden is your beer-loving friend who still manages to be hip somehow.

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